NiJaree Canady Signs Groundbreaking Endorsement Deal With Adidas and Team Patrick Mahomes

New Adidas and Team Mahomes Deal, paired with Canady’s transfer to Texas Tech, Marks a New Era in Women’s Collegiate Sports and NIL Opportunities

DALLAS, TEXAS (August 23, 2024) - Prestige Management Group is proud to announce that its client, NiJaree Canady, the acclaimed collegiate softball pitcher and one of the most sought-after athletes in NCAA sports, has signed an endorsement deal with global sportswear leader Adidas and Team Patrick Mahomes. The partnership comes on the heels of Canady's highly-publicized transfer from Stanford University to Texas Tech, a move that has reshaped the landscape of collegiate softball and women’s sports.

Canady, already one of the most decorated pitchers in NCAA softball, continues to redefine her career with this new deal. Her move to Texas Tech, facilitated by a historic $1.2 million NIL agreement with the Matador Club, marks her as a trailblazer in both athletics and the evolving NIL landscape. This endorsement deal with Adidas and Team Mahomes further solidifies Canady's position as a rising star. The partnership will see her featured in major marketing campaigns, social media initiatives and as one of the faces of Adidas product launches, further extending Canady’s influence beyond the softball diamond, and introducing her to millions across the globe. 

“We are incredibly excited for Nija to be part of the Adidas and Team Mahomes family,” said Derrick Shelby, co-founder of Prestige Management Group. “This partnership represents a new chapter in her journey, both as an athlete and as a role model for young people who aspire to excel in sports.”

Prestige Management Group is a leading sports management group specializing in the consultation and career-shaping of elite athletes. Launched in November 2023 by sports execs Rashad Phillips, Derrick Shelby, and Romy Glazer, the group is dedicated to maximizing opportunities for its clients, guiding them through every step of their careers with integrity and expertise. As partners to athletes across all sports, the company also manages the Class of 2025’s Top Point Guard, Darius Acuff, Georgia Tech’s Javian McCollum,  #4-ranked women’s basketball prospect Divine Bourrage, McDonald’s All-American Imari Berry, Wisconsin’s Xavier Amos, Texas outfielder Kayden Henry, and UCLA’s Eric Dailey Jr., among others.